Twitter & Microsoft CRM – Boosting Sales Together

Twitter is taking over. Well, it may not be that dramatic, but gradually Twitter has grown, and continues to grow in popularity. Celebrities use it, business people use it, college kids use it, practically everyone knows someone who uses it and that’s why your business needs to start taking notice of it.

Customers are what business is basically all about. Plenty of happy customers will lead to a successful business, it’s that simple. Keeping plenty of customers happy is a challenge though, dealing with their individual needs, catering for special requirements whilst keeping other customers content can be a constant balancing act.

Micorosoft’s Customer Relationship Management System can take a lot of the strain and administration out of keeping customers happy, informed and up to date. Microsoft CRM will automate tasks, allow you to plan for the future and give all of your employees access to customer information at the push of a button.

Now it has taken the management of customers one step further. Joining forces with Twitter through way of an accelerator module it now offers an insight into what your customers really think about your company and products. Tracking online conversations concerning specific businesses and their offering is allowing businesses to get real-time data and feedback from customers in their own environment. True feedback that hasn’t been prompted or incentivised.

Microsoft CRM can store conversations in customer profiles which can be added to over time. Customer data can be stored that includes phone numbers, email addresses and now Twitter usernames.

Businesses are now realising the power of social media and integration with existing systems will only boost its prominence further as it becomes an ever increasing important part of customer relations.

Pythagoras are Microsoft CRM
specialists and have implemented software solutions to over 650 organisations worldwide.

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