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If you’re evaluating a CRM suite in particular, you may have heard a lot of horror stories about CRM investments going to waste. Rest assured, it’s…
Without question, the worlds most popular approach to managing relations with customers will be paper based – files, folders, journal books, “stickie”…
The recruitment of a customer is one thing; the retention of that same customer is another. To regain a customer lost through poor service, product, or account management is, yet, another thing. In general terms, how we treat a customer is very much tied to how profitable that customer is for us in the long [...]
