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There was a time when frequent flyer miles, loyalty award systems and credit card points were virtually unknown to businesses and consumers alike. CRM…
?Thank you for calling XYZ Widgets. Can I help you?? CLICK. How many times has that happened? A person works through a myriad of push buttons that…
Customer Relationship Management (CRM) is one of those magnificent concepts
that swept the business world in the 1990?s with the promise of forever changing
the way businesses small and large interacted with their customer bases. In the
short term, however, it proved to be an unwieldy process that was better in
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