CRM-Toolkit.com
No names to spare the blushes of the poor CEO who posted it. But I just could not resist quoting and commenting on this question from Linked In.
Is Your CRM Lying To You
“Let me begin by saying that we use ?????? and LOVE IT. However, what we find is that in many cases the data that sales reps load into our CRM is outdated and does not reflect the true value of the sales pipeline. It appears that statistically, about 80% of deals in a pipeline are dead, thus the analogy “Is your CRM lying to you?”.
Obviously the software is not lying, but the data you are relying on might be. I’m curious what experience others have had with the accuracy of pipeline information and how you’ve gone about cleansing/validating pipeline data?”
My Thoughts?
This guy badly needs some help.
He’s paying a bunch of money to sales managers and sales reps, and presumably the CRM vendor..
In return he’s getting complete garbage! Worst of all he’s displaying his own ignorance and corroborating the Peter Principle. What a mess.
These guys obviously bought a marketing message from somebody – “Use this software and your incompetent sales organization will suddenly transform into sales management best practice.
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