Customer Relationship Marketing in the CRM Realm

So these days it seems that SugarCRM is stepping on the toes of Salesforce.com. The small to medium sized market (SMEs) is becoming Sugar’s territory.

You just have to see a Sugarsuite CRM demo to realise that the feature set is more or less the same but with one big difference…License Price.

With Sugar the money you save on licensing costs can be put to better use getting your sales, marketing and customer service software bedded into your business infrastructure.

A well implemented CRM solution will serve the user base quickly and effortlessly creating an empowered workforce that actually likes to use the software. They see it as a business-critical tool. Go figure. Implement CRM poorly and it comes a conflict between Man and software and there are no winners.

The fundamental flaw when buying CRM is the age old battle between the competitors to fit a solution into your budget. Let’s suppose your budget is