SAP CRM

Increasing pressure of competition, declining customer loyalty and greater comparability of products are making companies think about new strategies. Recognizing the needs and requirements of customers at an early stage is becoming an ever more important success factor. Successful companies are therefore focusing on customers in their corporate organization and processes. Customer Relationship Management (CRM) enables companies to deal with their customers proactively recognizing their needs in advance and keeping promises made to them. Partnership with customers is characterized by action, not by reaction.

mySAP Customer Relationship Management (SAP CRM) empowers companies to deliver customer value -- and achieve profitable growth. The solution connects front- and back-office functions into a single, customer-centric operation. And enables collaboration across the value chain by providing access to relevant, personalized information from multiple data sources and business processes.

SAP CRM is the only CRM solution that connects your employees, partners, processes, and technology in a closed-loop customer interaction cycle. So you can convert prospects into first-time buyers. And first-time buyers into long-term customers. This SAP CRM solution delivers functionality throughout the customer engagement cycle, providing all the capabilities you need to manage marketing, sales, service, analytics, field applications, interaction centers, e-commerce, and channel partners.

SAP CRM enables real-time availability checks, contract management, billing management, fulfillment visibility, and order tracking. And it gives you the features and functions necessary for marketing planning, campaign management, telemarketing, lead generation, and customer segmentation. Plus, SAP CRM allows you to offer ongoing customer care across all channels -- with a customer interaction center, Web-based customer self-service capabilities, service and claims management, field service and dispatch, and installed-base management.

My SAP Customer Relationship Management (SAP CRM) meets these requirements by providing a uniform solution for wholesalers in conjunction with other SAP applications.

SAP CRM is a solution that is fully integrated with other mySAP.com applications, but it can also be deployed with solutions from other vendors. With SAP CRM, it is possible to keep optimizing all customer-related processes. With SAP CRM the following areas are supported:

Industry-Specific Functionality of SAP CRM: Only SAP CRM gives you end-to-end visibility of your customers -- and the means to manage industry-specific business processes easily. These integrated processes provide insights into your business operations across all customer touch points, for marketing, sales, and service functions. Enabling you to drive decisions with real business impact.

With SAP CRM, you can achieve lasting, profitable customer relationships -- and obtain a tangible, immediate return on investment. To learn more about the capabilities and business benefits of SAP CRM, please watch the solution overview video, and view the SAP Business Maps. You can also determine the value of improving your CRM infrastructure with the SAP CRM Value Calculator.