Enterprise
Applications CRM ERP
Let’s
understand the importance of Enterprise Applications CRM ERP. In
fact Enterprise Applications CRM ERP are countless and there is
hardly any modern day business which does not require it. Customer
Relationship Management (CRM), in our opinion is the most crucial
among all the Extended Enterprise Applications, since it takes care
of the revenue side of your enterprise value
chain.
CRM
implementation covers mainly Sales, Marketing and Service functions
of your organization. It allows you to create efficient sales
opportunities, through compelling marketing campaigns based on
analyzed customer data and opportunities for cross and up-selling
your existing or new products / services. CRM implementation success
therefore leverages heavily on the experience of professionals, who
have had hands on experience in the disciplines of sales, marketing
and customer care.
Core of an
Enterprise Applications CRM ERP is mainly constituted of accounting,
manufacturing and HR Applications. These applications reside within
the enterprise and can be described as being primarily inward facing
applications that track and manage the internal flow of information.
Enterprise Applications CRM ERP begins to become "extended" when its
information systems face outward by enabling connectivity with its
customers, distributors, partners and suppliers.
Extended
Enterprise Applications CRM ERP applications include software
applications such as Customer Relationship Management (CRM), Partner
Relationship Management (PRM) and Supply Chain Management (SCM). A
company moves on to its next stage of evolution and becomes a truly
extended enterprise when its connectivity with its business partners
gets fully integrated with its internal backbone. Building a unified
system of this nature, gives your organization the required agility
to have a major competitive advantage.
Divas with
extensive domain expertise across industry verticals, offers
packaged and customized Enterprise Applications CRM ERP application
assessment, selection and implementation services. For instance,
many companies enterprise-wide IT consulting expertise allows them
to seamlessly integrate CRM, PRM and SCM applications with your
existing ERP and other legacy systems.
Their CRM
practice is backed by professionals with extensive marketing
experience and covers the entire gamut of activities starting from
CRM strategy formulation to Implementation planning, deployment and
support.
Generally
Enterprise Applications CRM ERP implementation methodology includes
the following steps:
- Assessment of
your current CRM practices across sales, marketing and customer
care functional areas and the extent to which they are catering to
your customer needs.
- Assessed gap
areas are then bench-marked against competition.
- Formulation
of CRM strategy specific to your organization on the basis of your
overall business strategy.
- Preparing
evaluation criteria for CRM product or customized solution and
selecting a solution in line with your CRM strategy and business
process requirements.
- Developing
CRM technology architecture along with its interfaces with your
existing applications, so that deployment and integration
processes and issues are foreseen and planned for.
- Drafting CRM
implementation roadmap & project plan.
- Establish
performance matrices and measurable targets.
- Product
customization or customized solution development, implementation,
integration and deployment.
- End user
training and change management work-shops.
- Post
implementation support.
