Car Sales CRM
Service
As an Internet
Consumer shopping for a vehicle you are bombarded by a vast array of
information on the web - some of it correct, most of it not. Web
sites from the Manufacturer, Dealer, Buying Services, Auctions,
Third Party referral services, Banks, Credit Unions, Finance
Companies, Insurance Companies, New Car Inventory, Used Car
Inventory, and Internet Brokers all contribute in some way to either
assisting or confusing you in researching and ultimately purchasing
a vehicle, and Car Sales CRM Service.
Some consumers
have attempted to bypass the traditional Dealer by utilizing these
on-line brokers and referral services in search of a better process
in purchasing a vehicle using Car Sales CRM Service. However,
studies show that this actually increases the cost and fails to
address the need for a long-term service relationship with the
Dealer.
Online car
sales site Autobytel (Nasdaq: ABTL) said that it turned its first
operating profit in the fourth quarter in 2002. The company
expressed optimism that it could remain profitable during the year
ahead using the benefits of Car Sales CRM Service. Autobytel
president and CEO Jeffrey Schwartz said the company now is
generating 4 percent of all
U.S. auto sales. In 2002, he added, the company
focused even more on providing marketing services to auto dealers
and makers. But now Car Sales CRM Service is playing the pivotal
role.
Autobytel has
grown, in part, through takeovers. The company now controls onetime
competitors Autoweb.com and Carsmart.com. And Autobytel already has
posted an impressive comeback, at least on the stock-price front
using many strategies and Car Sales CRM Service is one of those
options recently adopted. In danger of losing its Nasdaq listing as
recently as last fall, the Irvine, California-based company has seen
its shares bounce back from below $1 to trade at $3.10.
Much of the
recovery came after Autobytel announced a partnership with Yahoo!
(Nasdaq: YHOO), which will use the Autobytel family of sites to
enable Yahoo! users to request quotes on new and used vehicles using
Car Sales CRM Service. "By focusing on our core business and Car
Sales CRM Service, we are positioning ourselves to garner a greater
share of the $21 billion spent annually by manufacturers and dealers
on marketing and advertising services," Schwartz
said.
Other online
auto sites are holding firm to the premise that more consumers not
only will research car purchases on the Web, but also will seal the
deal online along with Car Sales CRM Service. Privately held
CarsDirect.com, which last year took over Amazon-backed
Greenlight.com, is one company that is banking on more widespread
adoption of virtual car shopping. And there are reasons for optimism
using Car Sales CRM Service on that front. Jupiter Media Metrix
(Nasdaq: JMXI) has said that up to 32 percent of all cars -- $142
billion worth -- could be purchased online by
2006.
