CRM Magazines

CRM Magazines are business solution publications responsible for moving the enterprise toward a customer-focused approach. Written for senior business and IT management, CRM magazines goal is to foster and promote an understanding of Customer Relationship Management (CRM) and the associated business and technological strategies. CRM Magazines aim to assist senior managers to identify how to maintain and gain profitable customers, generate loyalty and reduce business costs.

Welcome to the CRM Magazines channel of the exhibition! This CRM Magazines provides you with easy access to news, solution providers, seminars and whitepapers relating to customer relationship management magazines.

What are CRM Magazines? CRM Magazines are leading industry publications delivering up to date information on cutting edge CRM associated products and services to all associated within the industry. IT suppliers refer to Customer Relationship Management (CRM) as a latest 'must-have' IT investment. The new breed of CRM Magazines is IT supplier-led and reflects this approach.

Readers are aware that the 'CRM' market is currently being presented as all things to all people. The acronym is being used to‘re-brand' IT systems that were previously described differently: from sales automation to service management systems. CRM Magazines read in a different sense, in that we have the senior level readers who are responsible for relationship management that the new crop of CRM Magazines are trying to hit. For example, CRM Magazines include senior managers in Utilities, Banks and Telecoms' companies as well as IT managers, whereas the readers of the new crop of CRM Magazines are IT-dominated.

Investment in CRM Magazines needs to be company-wide and investment decisions are increasingly taken at Board level rather than just the IT department (Source: Cap Gemini research into CRM investment).

So, IT suppliers and Business Process/Business Improvement Consultancies are keen to jump the IT-Business divide and reach senior business managers and Board members responsible for customer-centered change as well as IT managers. Uniquely, other titles of CRM Magazines are still largely hooked into the "IT magazine" category.

The CRM Toolkit, all you need for successful CRM projects A quick overview of content:  Limited time only: plus 20 Service Level Management embedding documents Extensive presentation on CRM - 76 Slides CRM Roadmap. Steps to take for CRM implementations - 8 pages CRM implementation plan template 1 - 25 Pages CRM implementation plan template 2 - 14 Pages CRM Contract. Sample contract between Client and CRM provider - 28 Pages Transition and Change management of CRM systems - 55 Pages Service Level Requirements. Used to gather the service requirements of the CRM system. - 19 Pages Service Level Agreement (SLA) for Managing CRM initiatives - 44 Pages CRM Governance. Underpinning IT processes needed (Service Level Management, Help Desk, Change Management etc.) - 54 Pages CRM Metrics. Measuring the effectiveness of the underpinning management processes with the IT Service Management Scan. Benchmark against worlds best class - 54 Pages Ready to buy? Order the CRM Toolkit today