CRM
Magazine
CRM Magazine is
a business solution publication responsible for moving the
enterprise toward a customer-focused approach. Written for senior
business and IT management, CRM magazine goal is to foster and
promote an understanding of Customer Relationship Management (CRM)
and the associated business and technological strategies. CRM
Magazine aims to assist senior managers to identify how to maintain
and gain profitable customers, generate loyalty and reduce business
costs.
Welcome to the
CRM Magazine channel of the exhibition! This CRM Magazine provides
you with easy access to news, solution providers, seminars and
whitepapers relating to customer relationship management
magazines.
What is
CRM Magazine? CRM Magazine is leading
industry publications delivering up to date information on cutting
edge CRM associated products and services to all associated within
the industry. IT suppliers refer to Customer Relationship Management
(CRM) as a latest 'must-have' IT investment. The new breed of CRM
Magazine is IT supplier-led and reflects this
approach.
Readers are
aware that the 'CRM' market is currently being presented as all
things to all people. The acronym is being used to‘re-brand' IT
systems that were previously described differently: from sales
automation to service management systems. CRM Magazine read in a
different sense, in that we have the senior level readers who are
responsible for relationship management that the new crop of CRM
Magazine is trying to hit. For example, CRM Magazine includes senior
managers in Utilities, Banks and Telecoms' companies as well as IT
managers, whereas the readers of the new crop of CRM Magazine are
IT-dominated.
Investment in
CRM Magazine needs to be company-wide and investment decisions are
increasingly taken at Board level rather than just the IT department
(Source: Cap Gemini research into CRM
investment).
So, IT
suppliers and Business Process/Business Improvement Consultancies
are keen to jump the IT-Business divide and reach senior business
managers and Board members responsible for customer-centered change
as well as IT managers. Uniquely, other titles of CRM Magazine are
still largely hooked into the "IT magazine"
category.
