CRM Director

CRM Director is software from Wheelhouse Corp. that provides a new way for Fortune 1000 companies to unify disparate systems through the intelligent coordination of enterprise-wide CRM data. Wheelhouse CRM Director key features include:  vertical-specific templates of business definition sets that jump-start implementations and enable best-practice marketing;  a centralized repository with life-cycle version control;  XML output used to drive the data movement done by standard data logistics tools.

According to Brian Carty, Wheelhouse president and CEO, Wheelhouse Corp, “Over the next five years, companies will spend over $150 billion dollars reinventing sales, marketing, and service to cut costs, grow revenue or change the playing field. With Wheelhouse CRM Director, we have developed an important enterprise application to address THE major obstacle to getting the return on this investment—managing customer-related data."

Aligning and integrating analytic, operational and legacy CRM systems is a major challenge for IT today. With each new system implementation, business units and channels customize their own business definitions -- such as customer, preferences and response -- and data schemas to optimize the needs of their systems exclusively. The inability to cohesively manage business definitions across the organization leads to the operational isolation of disparate CRM systems, resulting in increased implementation and system maintenance costs, decreased system quality, and the inability to share data across systems.

Launched at the prestigious DEMO 2002 conference, Wheelhouse CRM Director enables organizations to reduce CRM implementation time and expense, simplify the ongoing management of their systems, reduce the complexity of the CRM environment and prepare for real-time, multi-channel customer relationship initiatives.

Using Wheelhouse CRM Director, companies can create and manage standardized, reusable business definitions mapped to the different CRM system schemas throughout the organization. These maps are used to direct CRM data movement across systems and are accessible to third-party tools via SOAP and Java APIs. The net result is that companies can finally identify valuable up-sell and cross-sell opportunities across products and business units and coordinate customer service across all channels - all of which adds up to more consistent and profitable customer relationships and increased revenue.

According to Mary Wardley, Director, eCommerce Software and CRM Applications, IDC, in today's CRM environments, data and process are the collateral damage that result from a singular focus on the application level and Wheelhouse's CRM Director puts the focus on an important and challenging problem to organizations - the data management issues that result from disparate systems, including CRM systems, and the discrepancy and gaps that exist between them.